As a website owner, you need to get on page SEO right. This is necessary to help you achieve great rankings on search engines. Moreover, it will greatly reduce the amount of off-page SEO work you should do. Although this form of search engine optimization does not guarantee top results, you can leverage it with quality backlinks. A link to a website with excellent on-page SEO is worth more as compared to a link to a page without the same. A professional seo consultant london can be of help. The good thing about on-page SEO tactics is that they help search engines understand your site and its structures. The following are top on-page SEO techniques:
The title tag has not lost its relevance in search engines. In fact, title tags play a crucial role in helping you achieve great rankings. It is advisable to include the target keyword in the tag. You should avoid making it looklike spam. Some webmasters get it wrong by including all their target keywords in it. Thus, the title tag on each page needs to be unique. Remember that real visitors will see the title tag after searching the keyword on a search engine. Thus, you need to make it readable.
Meta description tag
You need to worry about this type of tag. Some search engines such as Google disregard the meta keywords tag. This is because webmasters used to fill them with a lot of keywords, which were irrelevant to their pages. You should at least include the target keyword once.
Header tags play a vital role in boosting your SEO efforts. These are H1 to H6 placed in the order of importance. You should note that H1 is the most important one. These just tell search engines that the text in that particular tag is very important and the content within it is related to it. You should learn more how to use header tags.
Your content should be optimized with the relevant keywords. In this way, the search engines will know the keywords, which are important than others. It is not must to underline or bold all target keywords that you have in the content, but just a few of them. You can even underline or bold some areas of your content that do not have target keywords.
You can interlink your pages. For small websites, inter-linking is very important in on-page SEO. Ensure you place the right anchor texts for such links.